Structure
Having a technically correct Google Ads structure is central to establishing how best your campaigns perform. This will help you to optimise effectively.
- Campaign segmentation
- Geo targeting
- Ad scheduling
- Ad rotation
- Bid strategies
Landing Pages
Landing pages not only create a better user experience for your customers, but also help to optimise your campaign for better performance.
- Design
- Call to actions
- Clear navigation
- Min. Load time
- Branding
Algorithms
Google ads allows you to create custom software including algorithms to monitor competition and adjust your bids in real time. Giving you the instant edge.
- Monitor competition
- Real time bidding
- Budget management
- Keyword segmentation
- Artificial Intelligence
Ad Copy
We help brands to identify and articulate their ad copy, by studying the landscape and taking the time to get to know their business.
- Ad extensions
- Call to actions
- Responsive
- Structured snippets
- Split testing
Campaign Types
Expanded Text Ads are 2x bigger than current text ads. The new ads are designed to maximize your presence and performance on mobile search results with a bigger ad creatives.
Remarketing is a way to connect with people who previously interacted with your website. It allows you to strategically position your ads to remind those audiences to make a purchase.
A display campaign, is a form of online paid advertising with a designed image or a photo. Viewers can then click on the image with the promotion to then be taken to the corresponding landing page.
Call ads are designed to encourage people to call your business and can appear only on devices that make phone calls. The ad places a call from their device.