Technical SEO
This refers to the process of optimising your website for accessing, crawling and indexation on major search engines like Google.
- WordPress core
- Wordpress themes
- Plugin compatibility
- SEO Plugins
- Indexation
Local SEO
Refers to the process of optimizing your online presence to attract more business from relevant local searches on Google and other search engines.
- Local content
- Image SEO
- Backlinks
- Reviews
- Citations
Onsite SEO
This process involves adjusting specific elements on your website so that search engines are able to crawl and understand the content and structure of your website.
- Website speed
- Image optimisation
- Titles and Metas
- Caching services
- Sitemaps
Off Site SEO
Refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines including link building.
- Directory links
- Follow attributes
- Social links
- Affiliate links
- Supplier links
SEO Audits
An SEO audit is the process of analysing how well your web presence relates to best practices - it is the first step to creating an implementation plan that will have measurable results.
Warnings are not as severe as ‘errors’ but should still be fixed as soon as you can as you will still see an improvement in your website’s performance.
Errors. One of the first things that can be done to quickly optimise a website is to check for on page SEO errors. It gives a list of things that can severely negatively impact your website.
Notices are the least severe and by fixing them, you will only see an increase in your website’s performance when combined with Errors and Warnings.